E C O N O M I C  D E N S I T Y

Product Work At Peninsula Scale.

Two colleagues standing in a bright office, one pointing ahead

Venture capital, software engineering and research labs are packed into a small, expensive peninsula labour market.

Venture + eng

set the peninsula tempo

Sources: Bay Area economic briefings / California employment notes.

Release English is assumed. So is a written spec.

International because the product is. Write notes an engineer won’t rewrite.

C I T Y  P O R T R A I T

Use The City AsContext, Not As APromise.

A sunlit cafe corridor with wood-slat ceiling, benches, and people at tables
Two people working at a desk in a bright open-plan office

Lab And Fund

Engineering teams and venture investors work close together on the same peninsula.

Spec Discipline

Teams want three things, in order: who the user is, what the constraint is, and when the next release ships.